Greenpeace - Los Santos +3C˚

Play the future, but don't play with the future.

The "Los Santos +3ºC" campaign by Greenpeace used the game GTA V to raise awareness on the youngers, about the climate crisis. Based on real projections, the project simulated the impacts of a 3ºC global temperature increase, such as floods and pollution, in a modified version of the virtual city of Los Santos. The initiative highlighted the urgency of climate action and won several international awards, including nine Cannes Lions.